SCARE Ad Concept Evaluation - Multimedia

SCARE Ad Concept Evaluation - Multimedia
Product Code: SCR_AD_MM_01
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There are basic deliverables that are always present in the output from this service. This foundation can be seen below:
  • General information
  • Writing
    • Overall commentary
    • SCARE matrix
    • Characterization matrix
    • Conceptual framework
  • Market targeting
    • ​Market profile
    • Cultural and language motility
    • Audience affiliation
    • Reader psych
    • SCARE tactics
  • Summary and commentary

Additional deliverables may be added to the output, based on the findings of the specific analysis.

The SCARE Ad Concept Evaluation - Multimedia reviews and evaluates various proposed ad concepts for a specific product for television and other multimedia venues. The report is designed to help with the decision of which concepts to present to a client. The evaluation will include information of the form, and other characteristics before final design marketing strategies and tactics are made.

The concept check provides evaluation and commentary along with the SCARE and characterization matrices for the ad concepts. Then it's evaluated against the target audience profiles to identify those that match most closely to the ad trends and the client's desires for their campaigns.

This iteration and validation keeps rewrites and extensive edits to a minimum. It also provides invaluable feedback on the audiences to which each concept appeals.

Engagement Model
Data Collection Upload
Update Frequency Single
Project Form
Execution Single execution
Output Form
Size Range 2-10 pages
Media Electronic
Level of Detail Submission specific
Timing and Schedule
Client Time Contribution Minimal
Project Length 1 week
Delivery Mechanism Via email
Contract Form Fixed bid
Payment Schedule Upon submission