There are basic deliverables that are always present in the output from this service. This foundation can be seen below:
Additional deliverables may be added to the output, based on the findings of the specific analysis.
The SCARE Ad Comparison Print - Client reviews and evaluates the various copy drafts and storyboards for print venue ads being presented to a client. This comparison is for one specific product and covers up to five ad formats. The report is designed to help tune the concepts being presented to a client. The evaluation will include information on the form and other characteristics before final design marketing strategies and tactics are made.
The comparison and commentary are included along with the SCARE and characterization matrices for the various copy drafts and storyboards. Then it's evaluated against the target audience profiles to identify those that match most closely to the ad trends and the client's desires for their campaigns.
The comparison can keep rewrites and extensive edits to a minimum. It also gives invaluable feedback on the appeal to each client and its audiences for each proposed ad.
|Size Range||2-10 pages|
|Level of Detail||Submission specific|
|Timing and Schedule|
|Client Time Contribution||Minimal|
|Project Length||1 week|
|Delivery Mechanism||Via email|
|Contract Form||Fixed bid|
|Payment Schedule||Upon submission|