There are basic deliverables that are always present in the output from this service. This foundation can be seen below:
Additional deliverables may be added to the output, based on the findings of the specific analysis.
The SCARE Ad Concept Evaluation - Print reviews and evaluates various proposed ad concepts for a specific product used for print venues. The report is designed to help with the decision of which concepts to present to a client. The evaluation will include information of the form, and other characteristics before final design marketing strategies and tactics are made.
The concept check provides evaluation and commentary along with the SCARE and characterization matrices for the ad concepts. Then it's evaluated against the target audience profiles to identify those that match most closely to the ad trends and the client's desires for their campaigns.
This iteration and validation keeps rewrites and extensive edits to a minimum. It also provides invaluable feedback on the audiences to which each concept appeals.
|Size Range||2-10 pages|
|Level of Detail||Submission specific|
|Timing and Schedule|
|Client Time Contribution||Minimal|
|Project Length||1 week|
|Delivery Mechanism||Via email|
|Contract Form||Fixed bid|
|Payment Schedule||Upon submission|